Bê Brandão ✌️
Associate Creative Director / Copywriter ✍️
A camisa do Tigre | Tiger Jersey
Client:
YOUTUBE SHORTS
Agency:
Media.Monks
Role:
Creative copywriter
On the opening day of the FIFA World Cup and Black Consciousness Day in Brazil, we use one of the most important national symbols -- the national team jersey -- to honor one of our greatest forgotten soccer stars. With TIGER-JERSEY, we take Arthur Friedenreich's story to social media and also to the largest museum dedicated to soccer.
Recognitions:
New York Festivals Ad Awards, 2023
The Tiger Jersey - Finalist | PUBLIC RELATIONS: Celebrity/Influencer
The Tiger Jersey - Finalist | PUBLIC RELATIONS: Social Media
The Tiger Jersey - Shortlist | SOCIAL MEDIA & INFLUENCER: Best Use of Influence
The Tiger Jersey - Shortlist | PURPOSE EMPOWERMENT: Social Justice
The Tiger Jersey - Shortlist | SPORTS: Best Use: FIFA World Cup
On the opening day of the FIFA World Cup and Black Consciousness Day in Brazil, we use one of the most important national symbols -- the national team jersey -- to honor one of our greatest forgotten soccer stars. With TIGER-JERSEY, we take Arthur Friedenreich's story to social media and also to the largest museum dedicated to soccer.
